In “The Big Nine,” futurist Amy Webb delves into the intricate landscape of artificial intelligence (AI) by focusing not just on the technology itself but on the companies and individuals shaping its trajectory. She identifies nine key players: Google, Microsoft, Amazon, Facebook, IBM, and Apple in the United States (the “G-MAFIA”), and Baidu, Alibaba, and Tencent in China (the “BAT”). These companies wield immense influence over AI development, with the G-MAFIA driven by capitalist market forces and the BAT serving the interests of the Chinese government.
Webb highlights the potential risks and rewards of AI, emphasizing the importance of considering the motivations and actions of those behind its creation. She raises concerns about issues such as data mismanagement and state surveillance, drawing attention to the ethical implications of technology driven by commercial and political interests.
The book presents three possible futures for AI up to 2069, ranging from scenarios where the Big Nine prioritize user interests to those where they continue with business as usual. Webb’s projections are based on thorough analysis, incorporating patent filings, policy briefings, interviews, and other sources. She paints vivid pictures of how AI could benefit society, though primarily focusing on the United States.
Webb’s call to action at the end of the book urges readers to be more vigilant and engaged, including suggesting actions like reading terms of service agreements. However, some readers may feel disillusioned by the portrayal of tech giants and world leaders as the protagonists, leaving them feeling like mere bystanders in a rapidly evolving technological landscape.
Overall, “The Big Nine” offers an accessible and thought-provoking exploration of AI’s potential impacts on society, presenting readers with compelling insights into how a handful of companies could reshape the future. Webb’s narrative raises important questions about the responsibility of those driving AI innovation and the need for greater transparency and accountability in its development and deployment.
