The AdVision marketing conference by AdStreet came to a successful conclusion featuring insightful conversations by some of the most celebrated marketers from Pakistan and the region.
The day kicked off with a presentation from keynote speaker Mike Da Silva, CEO, MDSA and creator of the Dragons Awards, who presented case studies on “Challenging a Brief by Thinking Outside the Box.”
Shoaib Qureshy, CEO, Bulls Eye DDB then talked about “The Power to Move,” which was a candid discussion on the state of our advertising industry in Pakistan and the need to focus on our purpose by creating campaigns that move consumers and brands.
Finally, Ali Rez, CCO, BBDO MENA, made an excellent presentation on “The Fearless Future.” He demonstrated through current case studies leveraging technology, how to build strong brands in a digital age.
The event covered a wide range of other topics, providing attendees with valuable takeaways and food for thought.
Besides the keynote speakers there were two panel discussions, the first of which delved into the future of marketing, A distinguished group of panelists explored the challenges that marketers will face in 2025 and beyond. The conversation highlighted the importance of adaptability, creativity, and data-driven strategies in navigating the ever-evolving marketing landscape.
The final panel discussion was the first time all women panel focused on purpose-driven marketing, with industry experts sharing their expertise on how brands can leverage purpose to build strong connections with consumers. The conversation emphasized the significance of creating meaningful relationships with consumers, which can positively impact the bottom line.
“We are thrilled with the success of the AdVision conversations,” said Syed Saad Hasmi. “Our goal was to bring together industry leaders and experts to share their insights and spark meaningful conversations. We achieved that and more, and we’re grateful to our speakers, panelists, and attendees for their participation.”
The AdVision panel discussions provided a platform for industry professionals to come together, share ideas, and learn from each other. The event’s success is a testament to the power of collaboration and the importance of staying ahead of the curve in the ever-changing marketing landscape.
Saad Hashmi also thanked sponsors who helped this event become a reality including Kashmir Oil and Bisconni.
