Saudi Arabia is rapidly establishing itself as a premier global travel destination in 2025, offering a diverse array of experiences beyond religious tourism. With over 2.7 million Pakistani travellers visiting the Kingdom in 2024 and projections indicating a rise to 2.87 million in 2025, Saudi Arabia is enhancing accessibility and expanding its appeal to various travel segments, according to a press release by the Saudi Tourism Authority on Friday.
Expanding Travel Opportunities for Pakistani Visitors
Saudi Arabia has taken significant strides to make travel more inclusive and accessible. The country is now catering to a broader audience, including solo female travellers, destination weddings, and cultural explorers. This strategic shift aims to position the Kingdom as an attractive destination for both leisure and business travellers from Pakistan.
Pakistani Dominance in Esports and Tech Sectors
The growing collaboration between Saudi Arabia and Pakistan extends beyond tourism. In 2024, Pakistani esports players showcased their rising dominance at the Esports World Cup (EWC) in Riyadh, outshining over 1,700 global competitors and securing a strong foothold in the global gaming industry.
Meanwhile, Pakistan’s influence in the tech sector was evident at the LEAP Information Technology Expo, where Pakistani exhibitors recorded their highest-ever participation. This marks a significant milestone in strengthening Pakistani-Saudi business ties, particularly in the fields of technology and innovation.
Booming MICE Tourism & The Saudi Click Campaign
Saudi Arabia’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector has also witnessed remarkable growth. In 2024, 37 Pakistani tourism groups actively participated in Saudi Arabia’s dynamic event landscape, highlighting a surge in business tourism.
To further promote Saudi Arabia’s cultural appeal, the Saudi Click Campaign has been introduced, aimed at Pakistani fashion and media buyers. This initiative will showcase Saudi Arabia’s rich cultural experiences through vibrant visuals, positioning the Kingdom as a preferred business and creative partner for Pakistan’s growing fashion and media industries.
