HERbeauty, a revolutionary new Pakistani beauty brand has launched, and is on a mission to set the tone for a more inclusive beauty industry. Co-founders Zainab Pasha and Meraj Fatima bring their diverse expertise and passion to the brand, and are set to shake up the industry by redefining beauty standards and empowering women all around the country.
A Manifestation of a Better Beauty Standard
Zainab Pasha, COO & Co-Founder of HERbeauty, draws on her two decades of experience with global beauty brands such as L’Oreal and Unilever. Guided by a deep desire to give back, Pasha emphasizes HERbeauty’s core principles: better ingredients, better formulas, more conscious imaging, and a higher purpose. CEO & Co- Founder, Meraj Fatima advocates for setting a precedent for honesty, transparency and a sense of community in the industry. Building an empowering brand that champions women through all phases of life and strives for starting bigger conversations around the effects of beauty standards on mental health has been a priority. By prioritizing these aspects, HERbeauty is on its way to set a new standard in the industry. Challenging traditional beauty norms, driving focus away from the chase of superficial appearances, and more towards the importance of self-care and the overall well- being of the consumers.
Clean&Kind Beauty for All
HERbeauty’s commitment to clean and kind beauty is evident in their 13-product skincare line. Vegan, toxin-free, cruelty-free, and dermatologically tested by international labs, these products have been designed to cater to all skin types, tones, and textures. There is something for everyone. The brand’s dedication to inclusivity shines through in their efforts to represent the diverse beauty of Pakistan on a global scale. Through their international certifications, HERbeauty ensures that their products meet rigorous standards, bringing innovative formulas and the latest science backed blends to the Pakistani market. These formulas have been curated to result in skin feeling balanced and boosted.
Advocacy for Mental Health
Recognizing the importance of mental health, HERbeauty has created partnerships with NGOs advocating for this crucial cause. They have committed to allocating a percentage of their profits towards supporting mental health initiatives, the brand aims to make a positive impact beyond the realm of beauty. Zainab Pasha and Meraj Fatima understand that true beauty lies not only in physical appearance but also in nurturing one’s mental and emotional well-being. They believe practicing acts of self-care, being kinder to yourself and your skin daily can pave the way to a healthier mindset. Through their brand, they seek to foster a strong and supportive community, where all feel valued and celebrated.
Spreading HERbeauty Worldwide
While currently available only within Pakistan, HERbeauty aspires to take its mission of empowering women global. The brand represents a refreshing and transformative force, aiming to create a more mindful, compassionate and empowering industry, their vision transcends geographical boundaries, aiming to challenge and redefine beauty standards. With their exceptional skincare line, dedication to inclusivity, clean beauty, and mental health advocacy, co-founders Zainab Pasha and Meraj Fatima are spearheading a movement that has the potential to inspire and transform the beauty industry worldwide.
