In a groundbreaking partnership announced at Gitex Global 2023, Samsung Gulf Electronics and the Roads and Transport Authority (RTA) have joined forces to revolutionize how people use public transportation in Dubai. Now, Samsung smartphone users can conveniently ride the Metro and other modes of public transport by installing a digital Nol card through the NolPay app.
How It Works:
- Digital Nol Cards: The RTA and Samsung have teamed up to make digital Nol cards available for Samsung smart devices. This means you can leave your physical Nol card at home.
- Agreement Signing: The formal agreement was inked by Mohammed Al-Mudharreb, CEO of Corporate Technology Support Services Sector, representing RTA. This pact is a significant step towards Dubai’s ambition to become a global smart city and a pioneer in the region for digitalizing public transportation cards on smartphones.
- Versatile Usage: These digital Nol cards aren’t limited to just public transportation. You can also use them for hassle-free digital payments at various retail outlets throughout Dubai.
- Samsung’s Perspective: Fadi Abu Shamat, head of the Mobile eXperience Division at Samsung Gulf Electronics, expressed excitement about the partnership. Samsung and RTA share a common goal of enhancing customer convenience and making daily life easier. With digital Nol cards, consumers can enjoy a more convenient, efficient, and seamless public transportation experience.
- Cashless Convenience: Samsung users who download the NolPay app can make cashless transactions or pay on-the-go by simply tapping their smartphone or smartwatch. This technology extends beyond transport and can be used at selected retail shops, groceries, public parks, museums, and more.
In essence, this collaboration between Samsung and RTA is all about using your smartphone to simplify public transportation and daily transactions in Dubai, making life more convenient and efficient for residents and visitors alike.
