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AI User Creates Nike’s Visual Identity with ‘Feel the Softness’ Concept

Usman Murtazaby Usman Murtaza
May 18, 2023
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In a groundbreaking collaboration between artificial intelligence (AI) and creative design, an AI user has unveiled a remarkable visual identity concept for global sportswear giant Nike. With a visionary approach, the AI-generated concept centers around the theme of “Feel the Softness,” reimagining Nike’s brand image in a unique and captivating manner.

The AI-generated visuals showcase sleek and modern designs, with a focus on minimalistic aesthetics and clean lines. The concept seamlessly integrates Nike’s iconic Swoosh logo, while employing gradients and subtle color palettes that evoke a sense of coziness and warmth. The AI user also experimented with innovative typography, introducing custom fonts that convey a sense of fluidity and comfort.

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The ‘Feel the Softness’ concept aligns with Nike’s commitment to providing cutting-edge sportswear that enhances performance while offering maximum comfort. By tapping into the potential of AI, Nike could potentially redefine its brand image and resonate with a broader audience, embracing technological advancements to create a visually stunning and emotionally compelling identity.

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