Pakistan’s fragrance market has been growing at a steady pace. Most of the designer brands have launched their fragrances with heavy budgets. However, one brand seems to give them a tough time ahead.
Meet Saad Afridi, a young business graduate who believes that the fragrance industry needs an overhaul. As per him, our per capita incomes are low; therefore, there is an increased demand for affordable yet high-quality perfumes.
Famous brands seem to get it all wrong with their excessive investments in packaging, which has driven the costs up. Therefore, Saad launched Scents N Stories in 2018 as a direct-to-consumer brand. By standardizing the packaging while using high-quality juice and concentrations, he was able to transfer the cost savings to consumers.
The consumers couldn’t be more delighted.
”I am a fragrance enthusiast, and I can surely say that Scent N Stories is a breath of fresh air for Pakistani fragheads.” – Kamran Ali
Today, besides their perfume line, the brand has also introduced some other exciting products like Roll-ons, known as Attars in Pakistan, with special metallic roller balls. They’ve even launched Perfume waxes, a rare find in Pakistan, and Scents N Stories is proudly leading the way in this innovation.
Speaking of technology, Scents N Stories is making waves with its Scent Bot and Scent Quiz, which are now the talk of the town. If you’re a fan of high-end designer fragrances, just type in their names, and the Scent Bot will swiftly recommend similar scents from their collection. And if you’re new to the fragrance game, their Scent Quiz is there to guide you and help you find the perfect scent that suits your style.
Despite all this progress, what’s amazing is that their fragrances are surprisingly pocket-friendly. It’s like getting a top-notch Ferrari at the price of a regular Corolla—luxurious yet affordable. No wonder they’re getting such fantastic reviews from everyone.
Their recent collaboration with Quetta Gladiators as their official scent partner has only added to their popularity, making the brand even more relatable to their customers. Also, winning an award at the 17th Consumer Choice Awards has solidified their reputation as the go-to choice in the industry.
Not to forget, they’ve expanded their presence with several new outlets in different cities across Pakistan, and their plans to set up over 100 more in the next three years are ambitious. They’ve also made strides internationally by exporting to Dubai, aiming to give a boost to Pakistan’s local economy. With all these amazing strides, there’s no doubt that Scents N Stories is well on its way to becoming a major global fragrance brand.
Let’s make sure we support this brand and do our part in boosting Pakistan’s economy.
