Rockstar Games has created a wave of excitement in the gaming community by announcing the upcoming release of the trailer for GTA 6 in early December 2023. This marks a significant event as it offers gamers the first glimpse into the gameplay of the highly anticipated franchise in a decade.
Adding to the anticipation is the circulating rumor that Take-Two Interactive, the game’s publisher, has invested an estimated $1 to $2 billion in the development of GTA 6, potentially making it the most expensive game ever produced.
However, alongside the excitement, there are emerging speculations that Rockstar Games might set the price for GTA 6 at a substantial $150 per copy. Despite the potential high cost, gamers seem enthusiastic about investing in this next installment of the Grand Theft Auto series, known for its immersive open-world gameplay. Players are eagerly awaiting further details on the release dates for PlayStation, Xbox, and PC platforms.
In a recent podcast, Take-Two Interactive’s CEO, Strauss Zelnick, added to the discussion by expressing that the proposed price of $70 per copy for GTA 6 is “very very low” when considering the value the game is expected to offer.
Zelnick went on to hint at a potential alternative payment model, where players might pay per hour to access and play the game. This suggestion, while not confirmed, has raised concerns and disappointment among some fans who were anticipating a traditional pricing structure.
Zelnick provided insight into the pricing strategy, explaining that the calculation is based on the value per hour multiplied by the expected hours of engagement, along with the perceived long-term value for players who own the title rather than opting for rental or subscription models.
He emphasized that, by this standard, their current prices are still relatively low, taking into account the extensive hours of entertainment and engagement GTA 6 is expected to deliver. The evolving details surrounding the game’s release and pricing model continue to fuel discussions and anticipation within the gaming community.
