Khaby Lame, the popular social media personality known for his TikTok videos, recently revealed that he earns a substantial income from his posts on the platform. In an interview with Fortune published on September 14th, Lame disclosed that he makes around $750,000 for each TikTok post and is on track to earn approximately $10 million by the end of 2022.
In addition to his earnings from regular TikTok posts, Lame also generates income through brand partnerships. He earns $400,000 for collaborating with brands, and his collaboration with Hugo Boss, a well-known fashion brand, brought in $450,000 after he promoted it online. Furthermore, Lame signed a contract with a major Hollywood studio for a single TikTok post, which netted him a whopping $750,000.
Raina Penchansky, the CEO and founder of Digital Brand Architects, an influencer management company, commented on Lame’s deals and the trend of influencers securing lucrative partnerships. She explained that many influencers reach a point in their careers where they have endorsed various brands and received fixed fees for these collaborations. However, they often seek additional incentives or benefits from these partnerships, leading to discussions about deeper and more meaningful relationships with companies, or even potential ventures of their own.
In addition to his substantial earnings, Khaby Lame boasts an impressive following on TikTok, with 149.5 million followers, making him the most-followed individual on the platform. This substantial reach further enhances his appeal to brands and underscores the growing influence and earning potential of social media personalities.
