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K-Electric’s Industry-First Loyalty Program: For Its Star Customer

abdulrehman8185@gmail.comby abdulrehman8185@gmail.com
October 2, 2024
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In Karachi, where the sun shines brightly amidst the city’s vibrant tapestry, a quiet battle rages. The cost of living has soared, casting long shadows over the lives of ordinary citizens. Amidst this struggle, a beacon of hope has emerged: K-Electric’s “Star Rewards” program, accessible through the user-friendly KE Live App. This digital initiative is designed to reward responsible Star Customers who pay their bills regularly and on time.

K-Electric’s Star Rewards is a groundbreaking loyalty program, a first-of-its-kind offering within the industry. This program unlocks a world of discounts and deals in many essential categories such as food, healthcare, commute, education, clothing, and many more, alleviating financial burdens and transforming the way Karachi’s residents interact with their electricity provider.

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The excitement doesn’t stop there. The Star Rewards program is a dynamic offering, with discounts and deals refreshed monthly (terms and conditions may apply), ensuring that customers continue to benefit from the latest offers and enjoy substantial savings throughout the year. These perks not only lighten the financial burden but also enhance the overall quality of life for Karachi residents.

The power utility is not only providing tangible benefits but also demonstrating a commitment to customer satisfaction that sets it apart. This customer-centric approach, exemplified by the company’s willingness to give back through rewards, is a testament to its dedication to serving the needs of Karachi’s residents.

While KE, like other utilities, does not have control over tariffs, as these are set by the Government of Pakistan and NEPRA, the power utility has taken proactive steps to provide relief through a series of discounts across essential categories. For those seeking quality education, K-Electric has partnered with select institutions to offer significant discounts on various services. The Smart School, for example, is providing a flat 50% discount on admission fees, while Purple Pink Daycare is offering a generous 20% discount. In the realm of healthcare, Sehat Kahani provides free teleconsultations from general physicians, specialists, and even offers discounts on medicines. Additionally, Dr. Essa Laboratory, Chugtai Lab, and Tabba Heart Institute offer discounts of up to 30% and more on medical diagnostics.

You will also find discount and deals on popular eateries, Sajjad Restaurant, Angeethi, New York Coffee, Oh My Grill, Pizza Max, California Pizza and Broadway Pizza, while footwear and make-up enthusiasts can enjoy discounts at Sputnik Footwear, Allure Beauty and MakeUp City. Parents can also indulge their children with fun activities at Onderland or Bounce Karachi instead of staying glued to their smartphones. At the same time, adults who are fitness enthusiasts can check out gym facilities like Pulse, Transfit Gym & Fitness.  Here how you can avail the discount or deals:

By leveraging the expanding digital ecosystem and collaborating with other brand and service providers, the power utility is poised to deliver even greater value to its diverse customer base. Through its expansive digital network, which serves over 2 million customers, KE is setting new benchmarks in service delivery.

The KE Live App is a prime example of how technology can revolutionize customer service. With its user-friendly interface and intuitive design, the app offers a host of features, including bill payment, real-time power updates, and the ability to apply for new connections or change name requests. By providing exceptional convenience and eliminating the need for physical visits, the KE Live App has set a new standard for utility services in Pakistan.

Since privatization, K-Electric (KE) has been leading the charge in digitalisation within the power sector. The company has been actively utilizing its digital platforms and brand value to provide maximum convenience through digital technologies to innovate and offer customer-centric solutions. Currently, KE’s online platforms including WhatsApp service, KE Live App, and KE website allow customers to seamlessly pay their bills through mobile wallets and various banking applications.

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