The sun sets, sliding into the depths of the Arabian Sea coast off Karachi, enabling all passengers on a landing flight to see the metropolis light up. For those who have witnessed this, they will agree how beautiful Karachi looks at night from 10,000 feet above the ground.
Karachi is a city of immense charm, but it also grapples with the challenges of rapid growth, inflation, and an expanding populace. Critical infrastructure, including public transport, water and sewerage systems, road networks, recreational facilities, and electricity services, are constantly adapting to keep pace with the city’s demands. Combined with inflation and currency devaluation, the problems seem to have compounded.
While I celebrate the glorious red buses on many routes, knowing the convenience they have provided to the commuters, I must appreciate that amid these challenges, K-Electric has emerged as a crucial player in Karachi’s urban landscape. As the sole vertically integrated service provider for electricity, K-Electric has continually evolved to better serve its customers and adapt to the city’s needs. The company has implemented various initiatives to enhance its services, from Hara Qadam (reduced paper wastage) to initiating their Roshni Baji Programme, and increasing their focus on digitization.it’s the company’s recent collaboration with Visa has made life more convenient for its customers through the cashback offer.
I am, what I like to call, a homemaker. My daily ventures outside our home are mostly for children, schools, tuition, and groceries. Online transactions are new in my life, and my eldest daughter likes to take the credit for making me digitally literate. Nevertheless, learning that I can now scan the QR code and have the payable amount addressed, proved to be great news. They added a Rs. 500 cashback on payments through QR , which I actually enjoyed. I know that, when faced with inflation, this may seem negligible, but my mother’s belief that saving what you can encourages me to celebrate it.
This strategic collaboration enabled Visa cardholders affiliated with well-known banks like Habib Bank Limited, Bank Alfalah, Meezan Bank, Standard Chartered Bank, and Easypaisa. Customers whose electricity bills met or exceeded the Rs. 1,000 threshold qualified for cashback rewards of up to Rs. 500 when they utilized their bank’s mobile application’s “Scan to Pay” feature to scan the Visa Dynamic Payment QR code.
I will go to the extent of saying that I feel empowered to be able to handle payments effortlessly and smoothly. K-Electric’s commitment to digitization and accessibility has significantly increased my efficiency. The company has made it easier for customers to access their bills, payment options, and other vital information through digital channels. This accessibility has streamlined customer interactions and made it more convenient for them to manage their electricity-related concerns.
The advantages of digital finance with K-Electric, such as accessibility, and collaborations with financial institutions like Visa, are transforming the way customers interact with the utility provider. My journey as a homemaker into the world of digital finance demonstrates the empowering effect of these innovations.
As Karachi evolves, K-Electric stands out as a trailblazer, leading the way to a brighter and more connected future. And while I celebrate my digitally empowered independence, I do look forward to more cash-back schemes!
