After more than 20 years, Automobili Lamborghini has made some big changes to its logo and how it looks. They’re doing this because they want their brand to show their values of being brave, surprising, and real, which they sum up as “Driving Humans Beyond.”
This makeover, part of a bigger plan called Direzione Cor Tauri, shows that Lamborghini wants to be more about sustainability and cutting down on pollution. They’re trying to set an example for the future and push forward with new ideas. The new logo is simpler and has colors like black, white, yellow, and gold, which they think represents the brand well.
They’ve also changed their famous bull symbol to make it stand out more, especially online. Along with the logo, they’ve introduced a new way of writing their name and some new symbols to use in their communication. This is all to make sure their brand looks the same no matter where you see it.
This big change shows that Lamborghini is ready to try new things and make a big impact in the years to come. They want to stay true to their identity while also moving forward with the times.
