Pak Suzuki Motors Company (PSMC) recently launched a comprehensive promotional campaign aimed at revitalizing its sales amidst a challenging market landscape. With discounts of up to Rs. 800,000 across its range of models including the Alto, Wagon R, and Swift, the company seeks to entice customers by offering significant savings. This strategic move is driven by a need to counteract declining sales and profit margins, as evidenced by a 27% decrease in annual sales reported by the Pakistan Automotive Manufacturers Association (PAMA).
By leveraging Habib Metro Auto Finance, customers can seize the opportunity to not only fulfill their automotive aspirations but also enjoy substantial financial benefits. With fixed rates starting as low as 18%, the campaign ensures that buyers can drive away with more savings in hand, further enhancing the appeal of purchasing a Pak Suzuki vehicle.
In terms of sales performance, PSMC experienced a 16% month-on-month increase, selling 4,101 vehicles in March compared to 4,885 units in February 2024. The breakdown of units sold highlights the popularity of certain models, with the Alto leading the pack at 3,373 units followed by the Swift at 663 units. While these figures indicate a positive trajectory, it’s clear that concerted efforts are needed to sustain and build upon this momentum in the face of ongoing market challenges.
