Pakistani restaurants in China are experiencing a surge in customers, as locals and tourists alike flock to these establishments to celebrate the Chinese Spring Festival.
The Chinese Spring Festival, also known as the Lunar New Year or the Chinese New Year, is one of the most important traditional festivals in China. It is a time when families come together to celebrate, exchange gifts, and enjoy special meals. Many people also take the opportunity to dine out and try different cuisines.
Asif Jilal, owner of a Pakistani restaurant chain in China in Beijing told the reporter that Pakistani restaurants have become a popular choice for people looking for a unique dining experience during the Spring Festival. These restaurants offer a variety of Pakistani dishes, such as biryani, kebabs, and curries, known for their rich flavors and aromatic spices.
“The popularity of Pakistani restaurants during the Chinese Spring Festival can be attributed to several factors. Firstly, the unique taste and presentation of Pakistani cuisine attract customers who are looking for something different from traditional Chinese dishes. Additionally, the warm and welcoming atmosphere of these restaurants creates a festive ambiance, making them an ideal choice for celebrating the Spring Festival”, he added.
Hammad Zaheer, CEO of ZamZam Pakistan restaurant said that the growing popularity of Pakistani food in China has also contributed to the success of these businesses. In recent years, Pakistani cuisine has gained recognition and appreciation among Chinese consumers, leading to an increased demand for Pakistani restaurants.
Other Pakistani restaurants also expressed that the influx of customers during the Chinese Spring Festival has been a boon for Pakistani restaurants in Beijing. Many of these establishments are reporting full reservations and increased sales during this festive period. This surge in business not only benefits the owners of these restaurants but also promotes cultural exchange between Pakistan and China.
