Pakistan’s ability to sell products on Amazon has greatly boosted its online sales, reaching $48.5 million, as reported in the 9th National eCommerce Council meeting.
Since the approval of the National eCommerce Policy in 2019, several milestones have been achieved. These include creating a special category for eCommerce business registration by the Securities and Exchange Commission of Pakistan (SECP), increasing the monthly earning limit for freelancers from $5,000 to $25,000, and introducing a framework for businesses to sell to consumers through international platforms.
The SRO(14) scheme has been instrumental in facilitating $66 million in eCommerce exports of small packets, and the Pakistan Trade Portal has successfully registered over 3,000 businesses.
Looking ahead, there are plans to develop artificial intelligence tools for online businesses, expand access to international markets, update the policy action plan, and formalize social commerce practices.
Minister Jam Kamal Khan praised the Trade Development Authority of Pakistan (TDAP) for the significant increase in registrations on the Pakistan Trade Portal. He also suggested integrating this portal with others to improve client services.
