Saudi Arabia is becoming an increasingly popular destination for Pakistani travellers, with new opportunities making it easier to explore the country beyond religious tourism. From cultural experiences to business events and luxury travel, Saudi Arabia is opening its doors wider than ever.
With nearly 2.7 million Pakistanis visiting in 2024 and even more expected in 2025, the country is working to improve accessibility and offer a variety of travel experiences.
The introduction of Group Inclusive Tours (GITs) has made group travel more convenient, while last-minute Ramazan travel deals allow visitors to experience the spiritual significance of the Holy Month. Additionally, Umrah pilgrims can now enter any Saudi airport with an e-visa, making religious travel smoother.
Saudi Arabia is also becoming a key player in global events, attracting Pakistani travellers for business, technology, and esports. In 2024, Pakistani esports players made a mark at the Esports World Cup in Riyadh, while the LEAP Information Technology Expo saw record participation from Pakistani exhibitors.
The MICE (Meetings, Incentives, Conferences, and Exhibitions) sector has also seen increased engagement, with multiple tourism groups taking part in events.
To further attract travellers, the Saudi Click Campaign aims to showcase the country’s vibrant culture, encouraging professionals from Pakistan’s fashion and media industries to explore business collaborations.
Visitors can also discover Saudi Arabia’s eight UNESCO World Heritage Sites, along with new luxury hotels such as Six Senses Southern Dunes, JW Marriott, and The Saudi Red Sea’s exclusive resorts.
With enhanced accessibility, modern infrastructure, and diverse experiences ranging from budget-friendly stays to luxury retreats, Saudi Arabia is offering more choices for Pakistani travellers. Whether for business, leisure, or spiritual journeys, the Kingdom continues to redefine travel for visitors from Pakistan.
