A Saudi Arabian podcast episode titled “Secrets to Thriving Relationships” by Thmanyah has set a new Guinness World Record for the most viewed podcast episode on YouTube, gathering an impressive 110 million views.
This achievement surpasses the previous record held by Joe Rogan’s interview with Elon Musk, which had 68 million views over a span of five years.
Thmanyah, which means “eight” in Arabic, started their podcast “Fnjan” in 2016. The name symbolizes intimate conversations, much like the experience of sharing a small cup of Arabic coffee, which is a cultural symbol of hospitality.
Since its launch, the podcast has released over 350 episodes, each averaging more than 1 million views. It has built a loyal fan base in the Middle East, and this record-breaking episode has taken their success to new heights.
The massive popularity of this episode is largely due to its relatable and meaningful content, featuring relationship coach Yasser Al Hazimi. His expertise in self-awareness, communication, and relationship management struck a chord with listeners.
The episode explored universal topics such as toxic relationships, bullying, and how to resolve conflicts, which made it resonate with a wide range of audiences. Al Hazimi’s direct approach and powerful advice made his messages easy to understand and share, boosting the episode’s viral potential, especially on social media.
The episode also managed to break through language barriers. While it was originally in Arabic, 21% of viewers watched it with English subtitles, helping it attract a global audience.
In fact, 74% of the episode’s views came from outside Saudi Arabia, with most viewers being between the ages of 25 and 34. This mix of engaging content, a strategic presentation, and universal themes helped the podcast reach audiences far beyond the Middle East, making it a worldwide sensation.
Ultimately, the success of “Secrets to Thriving Relationships” is a testament to the power of relatable topics and meaningful advice.
By covering issues that affect people everywhere and presenting them in an accessible way, Thmanyah has created a podcast episode that truly captured the world’s attention.
