Sony Honda Mobility (SHM) has entered the electric vehicle market with the launch of the Afeela 1. This new EV was introduced at CES 2025, offering two different versions: the Origin trim, priced at $89,900, and the Signature trim, which costs $102,900.
The Signature version comes with premium features like 21-inch wheels, a rear entertainment system, and a center camera monitoring system to enhance safety.
Both trims are designed to bring the latest in technology, with the car featuring Sony’s cutting-edge technology like Afeela Intelligent Drive, a Level 2+ driver assistance system. This system helps improve driving by offering features like lane-keeping assistance and adaptive cruise control.
Another standout feature is the Afeela Personal Agent, an AI-powered voice assistant that allows drivers to interact with the car using voice commands. Additionally, the Afeela 1 has a Media Bar located on the front bumper, which helps improve communication with pedestrians by displaying messages and signals.
The Afeela 1 is not just an electric car; it’s a blend of advanced technology and sleek design, offering a high-tech driving experience. Whether it’s for a smoother drive with driver-assist features or a more connected experience with AI-driven systems, the Afeela 1 aims to set a new standard in the EV market.
With these features and its stylish look, the Afeela 1 is poised to compete in the growing electric vehicle market, combining the strengths of Sony and Honda’s innovation.
