Back in 2014, Sony’s W270 Series Walkman became really famous because of a cool idea they had. They put these special headphones inside water bottles and people loved it. A tweet in 2023 showed this and it got so many likes and views.
Sony made these headphones that you could wear and listen to music with. They were good for people who swim and play sports. The headphones were really waterproof and could even work underwater for half an hour.
At first, not many people bought these headphones, especially in New Zealand. So, Sony wanted to make them more popular. They came up with a smart plan. They put the headphones in water bottles and sold them in gyms and pools for $99.95. This made people interested, especially those who liked swimming and exercising.
This idea was different and got a lot of attention online. Many people saw it on social media, around 520 million! They sold a lot more headphones than they thought, 380% more. By December 2014, they were all sold out in New Zealand. This creative idea worked really well!
