The Indus Motor Company (IMC) has decided to slash the prices of its imported cars, bringing joy to potential buyers. The company expressed its commitment to customer satisfaction and announced revised Retail Selling Prices (RSPs) for its Completely Built-Up (CBU) passenger line-up.
The revised prices entail significant reductions for two of IMC’s vehicles:
- The Toyota Camry 2.5L Hybrid now carries a price tag of Rs. 29,990,000, marking a substantial drop of Rs. 23,869,000 from its previous price of Rs. 53,859,000.
- The Land Cruiser 300 ZX, on the other hand, will now be available for Rs. 120,000,000, down from its earlier price of Rs. 156,829,000, reflecting a decrease of Rs. 36,829,000.
IMC clarified that these indicative prices are subject to change and will only be finalized at the time of delivery. The revised prices will apply to all orders invoiced on or after March 12, 2024. These prices are ex-factory Karachi per unit and include sales tax, Federal Excise Duty (FED), Continuously Variable Transmission (CVT), and dealer’s commission.
While the reason behind the sudden price drop has not been explicitly stated by IMC, consumers are likely to welcome this move, given the substantial decrease. The automotive industry in Pakistan is currently navigating through uncertain times due to unstable economic conditions. Pak Suzuki recently announced an increase in car prices, while Kia Pakistan reduced the rates of its crossover SUV, Kia Sportage. Now, with Toyota’s announcement of reduced prices for its CBU line-up, consumers have more options to consider.
There is hope that the new government will take concrete steps to revitalize the automotive industry, stabilize prices, and make cars more affordable for the general population. As the industry waits for stability, consumers remain optimistic for a brighter future ahead.
