Walee is excited to announce that WildLensByAbrar has joined its exclusive Creator Partners program, furthering its mission to unify the creator economy. The program aims to enhance Abrar’s influence as he travels the globe, enriching his passion for exploration. As part of this strategic collaboration, Abrar will contribute to building the next significant leap in the Creator Universe, leveraging Walee’s innovative technology and extensive experience.
Launched in September 2023, Walee’s Creator Partners program began with the influential Waliya Najib. Since then, Walee has undertaken over 70 projects, spanning diverse sectors such as fashion, lifestyle, fast-moving consumer goods (FMCG), and technology. The insights gained from these projects are now being applied to support Abrar’s global travel following, demonstrating Walee’s commitment to expanding its reach and impact in the creator space.
Ali Imran Memon, Senior Vice President of Creator Media & Marketing at Walee, highlighted a significant gap in the market. “There are 60+ influencer/PR agencies in Pakistan and over 300+ global tools serving a global influencer marketing spend of USD 22 billion. But none of these technologies are looking to ease burdens of the influencers themselves.” This statement underscores Walee’s unique focus on developing technology that directly benefits content creators.
The Walee Creator Partners program is designed to provide comprehensive support to creators. Its objectives include aiding with brand and agency queries, developing long-term audience narratives, staying updated with global content trends, and ideating on storylines, collaborations, and aesthetics. Additionally, the program helps creators understand audience dynamics better, work more seamlessly with brands and agencies, and commercialize their content more effectively.
Mehwish Aslam from Faysal Bank emphasized the importance of authenticity in influencer marketing. “In the era where authenticity triumphs above all, influencers add diversity and unique voices to brand messages and values that easily resonate with the public.” This insight reflects the strategic importance of influencers in today’s marketing landscape.
Syed Faraz Meer, who leads the Creator Partners program at Walee, shared the program’s success and future ambitions. “By working with Waliya for her audiences in lifestyle, fashion, and beauty categories, we have unlocked several pain points and opportunities to serve with our proprietary solutions. And now with Abrar, we are scaling our tech to global audiences in the travel segment. We are opening up the Creator Partners program (selectively) in Pakistan with a view to scale our products globally.”
Walee aims to transform the creator landscape through innovative solutions powered by advanced AI and data-driven insights. The company’s mission is to provide unparalleled support and tools that enable creators to thrive, fostering a dynamic ecosystem where creativity and technology intersect seamlessly. By driving meaningful change and empowering creators, Walee is set to help influencers like Abrar reach new heights of success, establishing a new paradigm in the creator economy.
